How cheap is cheap? Look before you leap

cheap supermarket

Everyone loves a bit of a bargain, whether its finding your favourite items selling for a cheap price or snagging a flight ticket at an unbelievable price, this article will change your mind.

You are standing in a supermarket staring at the shelf deciding on what brand of Milk to buy, at this time you are calculating all the other items on the grocery list and how much you need to ensure you buy everything. You finally settle for the cheaper brand, pay for it and on getting home discover that the milk tastes funny, somewhat mouldy and in fact not suitable for consumption.

This has happened to everyone at least once in their lives; we settle for cheap things only for them to end up costing us more money or even become of no use to us. The crave for cheap things has become rampant and will continue to grow as the economic situation continues to squeeze and people struggle to make ends meet.

Image result for Arik air


A friend of mine flew to Abuja over the festive period to spend time with his family. He needed to be back in Lagos on the Tuesday after Christmas and somehow his flight ended up being delayed till Friday by the embattled Airline which had been in the news and social media for all the wrong reasons. Sympathising with him I asked him why he had decided to fly with Arik Air, his response? They were the cheapest. In his shoes, I would be tempted to go for the cheapest too but at what cost? Consider this: my friend simply visited Abuja for leisure, he had no pressing demands in Lagos that would warrant him to be in Lagos unfailingly on Tuesday but what if he was a businessman who has scheduled meetings with prospective clients for that Tuesday or a person who needed medical attention that Tuesday, what would have been the outcome? Another issue was the curious case of plastic rice which rocked Nigeria in December. Although NAFDAC has come out to clarify that it was in fact contaminated rice, I have no doubt that the rice in question must have been well below the regular selling price of rice.

The examples are endless and I could go on. While this is not an advocacy for incessant spending, we should endeavour to have a long think about the real cost of going for cheap things and how they might affect us in the long run.